The international media communications giant WPP has increased its investment in the British Virgin Islands-incorporated Leading Smart Holdings, which has a controlling interest in the parent company of Chinese digital advertising measurement firm Moment Systems. Moment Systems was founded in 2006 in Beijing and employs 140 people, up from 90 people in July 2010.
The digital arm of UK-based advertising company, WPP Digital, first acquired minority stake in the BVI company in July 2010, and it has now participated in a round of fundraising alongside other investors.
WPP claimed Greater China is currently its fourth largest market with revenues (including associates) of over US$1bn and digital revenues of over US$200m.
