Luxoft Holding, Inc., global IT service provider of innovative technology solutions, registered in the British Virgin Islands, announced the acquisition of Smashing Ideas, a digital design and innovation agency based in Seattle, US. The BVI company purchased Smashing Ideas from Penguin Random House, the world’s largest trade-book publisher, which was its owner since 2011.
Smashing Ideas provides consultations across the product design and development lifecycle, with a focus on accelerating innovation for their Global 500 clients. The acquisition of this agency increases Luxoft’s digital research, strategy, and design capabilities, and expands the range of services provided by both companies. The increased capabilities will positively impact all lines of business of the BVI company: Digital Enterprise, Financial Services and Automotive, and Luxoft’s horizontal digital transformation practice, Luxoft Digital.
